Media Ideology class notes and task.

Task 2

Adornos 1941 article on Popular music- summarizing and highlighting key points.

Adorno suggests the whole structure of popular music is standardized, all music is the same you find one beat that works and just make small changes to it, resell it, make changes to it and resell it, the chain is never ending. By doing this the song hits stay in line and listening to the same music making new hits, this is referred to as 'pseudo-individualization' we think we are making individual decisions and choices but in fact we aren't. We forget that this 'new' music is something similar to what we have already listened to something we have 'predigested.'

A second point Adorno makes is the role in cultural industry, he proposes the idea that industry sells the idea of 'glamour' and we are buying into this glamourous lifestyle when in actual fact we are not. We don't individually buy into this 'glamorous' industry, we 'collectively' follow on with the crowd, what's cool; wearing certain clothes, having a certain phone or car. This makes us feel like we have some kind of 'collective experience.'